Superior Pharma Solutions

Your Pharma Marketing
Execution Company Technology  ·  Printing  ·  Digital  ·  Fulfillment

Fully integrated, data driven, and built to scale.

Vision

We continuously invest in our people, processes, technologies, and equipment to offer our customers a streamlined and comprehensive solution. We support all aspects of the communication process with omni-channel access and preference consumption/delivery. Our people become an extension of yours, our processes offer flawless execution, and our technology is positioned inside of yours, fully integrated with other platforms and providing a positive experience to all users.

Our strongest and best solution is to become your primary Marketing Execution partner.


A few of our amazing clients

Veeva

Integration

Client Company Benefit

  • Improve efficiencies and reduce the cost of the creation, production and distribution of sales and marketing promotional items.
  • Automated compliance of promotional items through integration with Vault PromoMats.
  • Centralized reporting and analytics through CRM integration to print and fulfillment.
  • Reduce dependence on ad agencies for management of print promo items.
  • Keep key personnel focused on strategy, not project or vendor management.
  • Execute marketing plans using Veeva Commercial Cloud data.

Day to Day Marketing User Benefit

  • Automated management date-to-be-active and expiration date of promotional items through integration with Vault PromoMats.
  • Automated item setup through Vault PromoMats integration for elimination of spreadsheets and countless manual hours.
  • SSO (Single Sign On) with CRM. Field personnel access and order literature from the CRM system they work in every day. One login, one seamless experience.
  • Dashboard metrics at your fingertips.
Connected integration

Experience the power of integration with Superior.


Veeva

Further Advantages

  • Create a Single Source of Truth. By connecting everything that happens pre- and post-compliance approval, you are connecting the concept phase to the execution phase. Today no fewer than 5 groups or entities have a hand in the process with virtually no connectivity or automation.
  • Customized business rules-based solutions crafted for your unique requirements, avoiding generic industry solutions. Whether you are a rare disease company with zero to 12 reps or you have a brand supported by hundreds of reps, the business rules are yours. One size does not fit all at Superior.
  • Cost management and containment reporting on literature items with data sent back to Veeva CRM for reporting.
  • Centralized management of promotional items pre- and post-compliance approval.
  • Centralized literature metrics and analytics.
  • Sunshine Act Compliance for journal reprints and other HCP items deemed of value. Systems communicate what you reported and what you delivered to an HCP match.
  • Automated inventory management in real time.
Integration diagram

Experience the streamlined integration of Superior and Veeva for unparalleled efficiency and compliance.

Process & Workflow

No two snowflakes are alike and neither are companies.

Step 01

Discovery Meeting

We document your current process and make recommendations for a workflow integration of print and fulfillment to your systems based on best practices. You'll receive a BRD agreed upon by both parties as the foundation for implementation.

Step 02

Intro to Key Internal & External Teams

With a BRD in place, Superior meets your project management, IT team, and any external CRM or Veeva teams necessary to make the project successful.

Step 03

Project Implementation Plan

The project plan documentation assigns duties, tasks, and timelines for completion to reach our go-live objective.

Step 04

SLA / SOP

The SLA reflects your needs. You expect 95% of rep orders to ship same-day? No problem — rules are set by you and in writing. The SOP tells us the procedures to get there.

Step 05

Painless Implementation

Duplicate proven methods, managed to the documentation and timelines. Superior orchestrates, client participates.

Step 06

UAT Testing

We conduct User Acceptance Testing with your selected team. Nothing HCP-, patient- and field-touching launches without a sign off in UAT.

Step 07

Go Live

If the above steps are done, you launch with confidence. Superior has been here before, and now so will you.

Step 08

Continuous Support

As your company evolves — new drugs, new programs, new teams — Superior is ready. Our customizable solution is supported by our IT team and grows with you.

Choose Superior and experience cost reduction, streamlined processes, and flawless execution. Everything is in place and ready for you to take advantage of.

Marketing Execution

Powerful eDelivery Solutions

Integrated eDelivery solutions minimize the need for printing, reducing spend, waste, and storage requirements. Integrate your digital solution with our fulfillment system for seamless operation.

Recommended Reprint Process

Break the cycle of underperforming assets. Our data analysis ensures optimal decisions on quantities to print without burdening your team. We provide the analytics you need to make budgetary decisions in seconds.

Utilization & Rationalization

We efficiently manage usage reports, identify slow movers and target high volume items. We'll recommend against reprinting sometimes, even when you have a reapproval — because the item is rarely used. That's the behavior of a solution provider, not a print vendor.

Customized Business Rules

We offer proprietary software tailored to your needs. Our nimble approach allows us to customize business rules specific to your company quickly and efficiently. Rare Disease has different needs than big Pharma — we execute for either.

QBR (Quarterly Business Review)

Measure program successes and changes quarterly or bi-yearly to track SLA/SOP adherence and implement necessary adjustments.

Design to Save

Superior works directly with agencies to identify specifications that can improve and save you money on printing or shipping. We document the savings so you can present them to leadership.

Roster Feed Integration

Our best-in-class API integrates directly with your HR roster feed, automating access for new reps and deactivating former employees seamlessly. This feature also handles territory realignments.

With fewer internal resources, a changing world of data use, a complicated mix of media communications, and the arrival of AI… Can an agency, software, print or fulfillment company offer a best-in-class solution? NO! You need a Marketing Execution Company.

Supplement Your Agency

Superior has many partnerships with Pharma agencies all over the country and especially in NYC. We have developed a process collaborating with the agency of record to supplement their efforts, providing simple updates and changes, as well as lower level creative pieces.

Partnership with Agency of Record

Basic updates to existing print pieces is production work, not new design. Superior has built partnerships through our clients to help with small updates and lower level creative. We block and tackle while the AOR scores the touchdowns — giving you more strategy, creative, and branding from your agency and faster, more cost-efficient updates.

Repurpose the Graphics You Already Paid For

We create brand new print pieces from existing pieces, as well as HTML emails, PowerPoint slide decks, trade booth graphics, pull-up banners, door drops, and more. Your company pays production rates since the branding is established. Substantial cost savings and faster review cycles.

Design to Save Program

Superior's "Design to Save" Program works with agencies prior to compliance review submission to analyze projects for size, paper, and color specifications that can be modified without compromising design integrity. We'll document the savings in our Quarterly Business Reviews. Some clients have saved as much as $250K in a single quarter.

Cost savings

By partnering with Superior, you'll achieve significant cost savings and efficient execution without compromising on creativity or brand integrity.

State of the Industry: Printing and Fulfillment Becoming One Business

Traditionally, Printing and Fulfillment Were Separate Businesses

Speed requirements in a digital world, as well as costs and system integration, are forcing these two businesses into one. Shipping from a print vendor to a fulfillment vendor is typically 30% or more of the cost to print. Add up the additional rush shipping and additional time from one vendor to another, and your company is incurring as much as a 40% increase in spend.

Companies are tasked to do much more marketing execution with much fewer internal resources. You now require a vendor that can support all the tactical tasks required to consolidate vendors — using technology to improve efficiencies and give instant access to insights and data.

Managed Approach, Not Managed Service

A unified approach empowers businesses to optimize resource allocation, reduce monthly management fees, and eliminate waste obsolescence. A solution provider with both capabilities and no outsource can help you with literature rationalization and teach your company how to print less while providing valuable insightful metrics for senior leadership.

A catalog of 75 items can quickly become 50. The cost of creation of each item is typically 5 to 10 times greater than it is to print. That's what a Marketing Execution Partner does — and a Managed Service Company or Printer and Fulfillment Company does not.

Printing and fulfillment

By leveraging these services, your company can achieve a best-in-class solution while optimizing efficiency and cost-effectiveness.

Differentiators

People

Our teams have experience working on over 25 new product launches and label updates well into the hundreds. We know pharma — the lingo, the regulations, the people, and the workflow. Superior has recommendations from companies from Vertex to Moderna, as well as many of the major pharma agencies.

Processes

From our discovery meeting to our recommended reprint analytics teaching you to print less or not at all, we have the processes only an end-to-end solution provider can provide, implement, and produce without outsourcing.

Technology

As a preferred Veeva System Technology Partner, we have the experience and expertise in integrating your systems with ours — creating a best-in-class promotional item program complete with data analytics and reporting. Our solution is based on automation, delivering the future to you today.

Industry specialists

You need a partner who offers the tools, experience, and culture — and understands the level of efficiency necessary — to improve and streamline communication processes at all levels.

That partner is Superior Pharma Solutions. Let's Talk